Google Local Now offering Reports and Instant Feedback

2 things.

1. Google Local is now offering Analytics on their local listings. Now we know what keywords are generating clicks, we know if they are clicking on the map, or going straight through to the web site. Pretty cool. The bonus of these reports is they also give you some insight into what keywords (you are optimized for) users are searching for and what the search volume is in a very localized way.
   
   
2. Updates to listings are instantaneous, rather than waiting a day to see if your edits were effective. Very cool!